I have been really struggling these past weeks trying to figure out how to show and talk about my concept in ways that are meaningful and concise. I have been especially hung up on communicating the user experience - trying to decide if its best to talk about the overall need for my product or better to show it in action; whether to talk about how it works or the emotional experience with it. It has all been quite a tangle and I have been discouraged because I feel like I don’t have the time to do any of it very well. However, after good conversations with both Allison and Dave today, I think I am now headed in a better direction. By focusing on the value of saving through the lens of specific product features I think I will be able to make some good progress….