This weekend I spent a fair amount of time working through the various service touchpoints within the collaborative finance product I am building. Before this weekend, I had spent significant time building out a strong experience around the contribution action making sure that all parts of the system supported that action in a way that was meaningful, easy, and relevant to the users’ goals, needs and contexts. This thinking manifested itself in how I structured groups, contribution frequency and periodicity, and on-screen UI elements. I am feeling confident on most of these fronts and need to shift back to the greater user experience with the product. As I have been working these past weeks I have identified three main points within the user experience of my product that are especially important. Unlike my previous work around the contributions - which focused on getting someone to start something, these three points focus on the tangible acknowledgement of a completed user action. They are:
- completion of a daily contribution
- completion of a sprint
- achievement of a goal
My thinking is this: that if a user feels great about a daily contribution, they will be more apt to continue to the end of a sprint. If they are positively acknowledged at the end of a sprint, they will be more likely to continue on towards their goal. The positive feedback upon reaching a goal, seems an obvious one, but the event is such a major accomplishment considering the behaviors around saving, that it deserves an equally major celebration.
This week I will be developing more specific ideas around each of these moments and constructing a more specific narrative around my product that (hopefully) I will be able to communicate through a video or other means in the next 6 weeks time.